Each year 100 billion garments are produced,  12.5 garments for each human being on this planet. 60% of the 100 billion garments end up in landfill unsold. Most of them are plastic-based. This is a monstrous problem that requires a radical shift in mentality and behavior by millions of people

Daniela Felder invited us in November to be part of a panel on sustainable fashion The Social Hub (B Corp™) Berlin, together with Steven Boylan from yoona.ai (Techstars ´21). It was a fun opportunity to connect to people that love fashion but are also deeply committed to nature conservation.

 

 

There are leaders that have dedicated their lives to inspire people to engage in responsible creation, production, and consumption.  DANIELA FELDER and Annette Felder are two pioneers that have enacted this changes at their own label FELDER FELDER INC and are now building a platform to engage and inspire transformative conversations and collaborations.

 

 

Future Fashion Concepts (FFC) illuminates the pressing call for environmentally and socially responsible practices within the fashion and textile design sectors while celebrating the pioneering innovators driving transformative change. Curated by Annette and Daniela Felder, co-founders of Felder Felder, FFC showcases a diverse array of responsible advancements and innovative creations underscoring how culture impacts systematic changes. By partnering with an educational institution, Future Fashion Concepts aims to involve, inspire and initiate future generations of creatives to utilize their talent and knowledge to contribute to a responsible fashion ecosystem. The genesis of “Future Fashion Concepts” traces back to 2018 when Annette and Daniela Felder inaugurated the exhibition during Art Basel Miami. Serving as a catalyst for discourse, the initiative provided a platform to articulate the imperative for ecologically and socially mindful practices within the fashion industry, sparking dialogues that continue today.

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“If Utopia is a movement towards and not simply a being in place, then there are practices one can build and refine to get there. I see mycofabrication as a very promising one.”

Giulio Perticari

Co-Founder & CEO

Interview

Can you introduce yourself?

My name is Giulio, I come from the pearl of the Mediterranean—Rimini—and you can catch me at Top LAB or walking in the streets with my truffle dog Lana.

What is your background?

Neuroscience, philosophy, and literature. For many years I wrote for an independent travel magazine about culture, art, and fashion. I also took care of editorial curation and managing collaborations for each new issue. Some odd jobs that I have done include being an international recruiter for engineers, an event manager on luxury wooden schooners on New York’s waterfronts, and a marketing manager at the German copycat of Etsy.

What brought you to mycelium and mushrooms?

Besides an early love for porcini and Toad, the mushroom character in Mario Kart, my fascination for mycelium really developed when I read The Mushroom at The End of the World in 2018. I started researching the use of mushroom and mycelium in neuroscience, and read books by McKenna, Stamates, and Sheldrake. Once I had a grasp of mycelium’s potential and its connection with the evolution of human cognitive development, it was a wrap for me, finally I had found a conceptual hub that contained all my interests, from cultural evolution, to phenomenology, design, fashion, nature, waste, experimentation, and citizen science.

How did you end up in Berlin?

After graduating from high school sucking at German but loving its literature, I decided to spend that summer in Berlin to learn the language before going back to Italy for university. When I got out of the bus at Alexander Platz, I thought to myself, these ugly buildings just plopped from the sky! It was far from love at first sight, but enough for a summer fling. Yet after stints in Rome and Switzerland I came back and studied here. Then moved back-and-forth from the States three times. Somehow, though, Berlin has always brought me back through its unconventional pull.

Can you share a project that you are particularly proud of and why?

Two years ago I was working for an AI incubator, and was captivated by the atmosphere around founding teams. I took a semester-long course about developing a startup business at Humboldt. On the first day we were asked about our business ideas, and I was adamant about doing something with materials made out of mushrooms—virtually all fellow participants didn’t know what I was even talking about, and yet here we are today!

What is your role in SYLIA?

I focus a lot on the team’s dynamic and constellation—the most important thing is that we are all in a position to carry out our talents to their fullest potential and create an infectious momentum for the whole enterprise. As the most senior member of the team, I’m the veteran control tower: I have the overview of what has happened and which opportunities to seek out in order to make our vision financially sustainable for the years to come. My role is to amplify what we do through storytelling, marketing, collaborations and strategic partnerships.

What motivates you in your work?

Finding meaning in what I do, which takes many forms: being experimental and bold, producing a material that excites people and fulfils market and environmental needs, doing something cool and inspiring others to explore their own passions, working and collaborating with people that are driven, creative and follow their dreams. Also, the realization that in the end I wouldn’t trade what I do with anyone else.

How do you see the future of mycofabrication?

Splendid! With all the waste in the world, there’s an organism that can help us regenerate it, by literally forming it into new objects and materials, which when thrown away, will be reintegrated into the soil, enriching it. And there’s more: most people can make their own material at home if they chose to—mycofabrication is very DIY-friendly! And should they choose to simply buy it, that’s amazing too: they are happy, we are happy, and soils, waterways, and animals are happy as well (and yes, I approve anthropomorphizing nature and naturalizing humans)!

What are some of your favorite poetry, books, films, or works of art?

Books are my obsession, novels especially. I love it when a writer is able to express the unsaid through language—their characters’ stupidity, ironies, splendors and contradictions. Right now I’m reading Les Liaisons Dangereuses by Laclos, and it’s brilliant! The way Laclos is able to describe emotions in the web of rococo social norms is light years ahead of what social cognitive scientists can say about ours today. And while his sociopathic libertine anti-heroes are seducing and entertaining the reader, societal expectations as a whole are ridiculed.

For me art needs to go against the grain, follow its own rules, and be free. I like virtue and virtuosity, fearless and funny. I like the Guerilla Girls, David Wojnarowicz, Dadaists, Piero Manzoni, Philip Dick, Colette, Aldo Busi.

When it comes to films, I like camp à la John Waters, for instance in Pink Flamingo and Serial Mom, and the surreal à la Buñuel, for example in The Discreet Charm of the Bourgeoisie, or in David Lynch’s masterpiece Twin Peaks Season 3.

What does your utopia look like?

Utopia for me is when the mind is in harmony with the environment, i.e. the inside is on the same frequency as the outside and vice versa. It means not needing to dissociate because life is so contradictory and society is so hostile for its semi-unconscious death drive. Utopia supersedes and contains all ironies at the same time. In less abstract terms: no militaries, no empty consumerism, no linear production, no revolting capital accumulation. Yes to openness, mutualism, solidarity, active imagination, play, freedom and peace. Even more concretely? Utopia is also the absence of tasks like filling out papers and forms. Also, wouldn’t it be cool if there was no need for money?

If Utopia is a movement towards and not simply a being in place, then there are practices one can build and refine to get there. I see mycofabrication as a very promising one.